Bios

Zevon de Tonssk

Graphic & UI Design, Art Director

Zevon is an accomplished designer, originally from Sydney, Australia, with over 30 years of experience. Zevon has been in New York since 2003.

"Vision" has always been the mark of Zevon's career.

After majoring in art and design at the Randwick Technical College in Sydney, Zevon worked for three years as an art director in Sydney, first in an ad agency, then in the creative department of the Gibson Group. Zevon then decided to kickoff his own design company, Drawing A Living Pty. Ltd. ("DAL"), which thrived from 1985 to 2001.

DAL was established in North Sydney, the hub of Sydney's advertising industry. It was one of the first computer-based (digital) art studios. Under DAL, Zevon produced a wide range of commercial designs for high-profile clients such as Rothmans of Pall Mall Ltd., Kimberly Clark, Nestlé's, British American Tobacco, IBM, McGraw Hill, Ernst & Young, Saatchi & Saatchi, Polaroid Sunglasses, OziSoft/Sega, Phillips Components, Australian Water Technologies, Panoz Motor Sport USA, and the Australian Olympic Coordination Authority.

While Zevon's career began during a time when designers used traditional paste-up art, Zevon was ahead of his time. Gifted with innate talent and intuitive intelligence for digital media, Zevon was a forerunner in honing the skills as well as the opportunities introduced by the digital revolution.

In the late 1980's, Zevon was among one of the first Australian designers to plot Postscript prepress film separations from digital art. In the 1990's, due to dissatisfaction with Pantone's color standards, Zevon formulated a unique and innovative color matching system, the Digital Cowboy Electric CoolAid Color Selector.

Zevon received distinguished recognition throughout his career. In 1991, Zevon received the Australian Book Design Award in package-design for the McGraw Hill MCD Program. In 1993, Zevon received the IdN (International Design Network) Design Award for his work on the Prestige Color brochure. In 2000, Zevon received the Australian National Print Award in innovation and design for the Electric CoolAid Color Selector. Zevon's Electric CoolAid also won distinguished placement in the Australian Technology Showcase, presented at the 2000 Olympics in Sydney.

On a number of occasions, Zevon was invited to speak as a forerunner and expert in the field. At the 1993 MacWorld Conference in Hong Kong, Zevon lectured on Postscript color output. At the 2001 IdN Conference in Singapore, Zevon lectured on color and design.

Around 1997, in keeping with his visionary nature, Zevon extended his talent and work to include digital media such as websites, Flash and JS animation, as well as multimedia presentations.

After marrying a New Yorker, Amanda Lane, in 2003, Zevon moved to New York. Continuing his work in New York, Zevon headed up de Tonssk & Lane in 2004, with Amanda Lane as his creative partner.

de Tonssk & Lane provides a wide range of print and digital creative services to businesses in the financial, legal, public relations, entertainment, real estate, agricultural and pharmaceutical industries, with clients in the United State, Australia and Asia.

Zevon's interests include surfing, tennis, coding, qigong and motorsport.

Amanda Lane

Copy & Creative Director

Amanda's background lies in the legal and advertising professions. Prior to joining de Tonssk & Lane in 2004, Amanda practiced law as a litigator in New York for over a decade. As an attorney, Amanda is a well-trained and seasoned writer, though her writing career originally has roots in the creative department at Ogilvy & Mather's Direct Marketing Division in New York, NY.

Amanda grew up in Manhattan, where she attended Stuyvesant High School. She was college educated at Cornell University in Ithaca, NY, where she majored in human development and studied communication arts. At Cornell, Amanda wrote features for the university's faculty paper, the Cornell Chronicle, and worked as a disc jockey for a local radio station in Ithaca (WHUC), "Night Sounds."

After college, in the mid 1980's, and prior to law school, Amanda worked in advertising at Ogilvy & Mather Direct in New York City. There, on the creative director track, Amanda received training in copywriting, visual communications and direct marketing in Ogilvy's creative department. Amanda left Ogilvy to pursue an interest in the law.

Amanda received her Juris Doctor in 1992 from Rutgers School of Law (Newark, NJ), where she served as an editor of Rutgers Law Review. Upon graduation, Amanda practiced as a commercial litigator in New York City, with top firms such as Dewey Ballantine LLP; Sonnenschein, Nath & Rosenthal; Lord Day & Lord Barrett Smith; and companies such as MetLife.

After more than a decade of practicing law, Amanda met graphic designer Zevon de Tonssk. Amanda's involvement with Zevon inspired her to return to the arts. In 2004, Amanda joined Zevon to form the creative team of de Tonssk & Lane, assisting with concept, direction and copy.

Amanda's interests include surfing, tennis, digital photography, writing/directing digital films and writing poetry.